Central Texas entered the final quarter of 2026 with a housing market that refuses to fit a simple headline. Across the Austin-Round Rock-San Marcos metro, September home sales fell sharply from a year earlier, yet the median sales price increased. In Hays County, the contrast was even more dramatic: closed sales declined 30.5% year over year while the median sales price rose 10.8%. Those two facts can both be true. They do not mean that every home in San Marcos, Kyle or Buda gained 10.8% in value.
For buyers, sellers and rental-property owners, the better question is not whether Central Texas is a buyer's market or a seller's market. It is: What is happening in the particular neighborhood, price range and property type that matters to you? The newest Unlock MLS report, released October 13, gives us a useful starting point. Freddie Mac's October 15 mortgage survey explains why affordability remains a central concern. Together, the numbers show a market with meaningful choice, uneven demand and little room for casual pricing decisions.
What the September Unlock MLS Numbers Actually Say
Across the Austin-Round Rock-San Marcos metropolitan statistical area, 2,223 residential homes closed in September 2026, a 14.8% decline from September 2025. The median sales price was $421,000, up 1.4% year over year. There were 13,465 active listings, down 3.4%, and 5.4 months of inventory. Pending sales totaled 2,313, down only 1.8%. These numbers show weaker completed transaction volume but a smaller decline in the pipeline of pending deals. They do not prove that a broad price recovery has begun.
The quarterly figures add perspective. Third-quarter metro sales were 7,748, down 2.4% year over year, and the quarterly median was $420,000, down 2.3%. September's 14.8% sales decline is therefore considerably steeper than the quarter as a whole. A single month can reflect timing, financing conditions and the composition of homes that happen to close. I would not build a pricing strategy around that month alone.
Hays County: A Higher Median With Fewer Sales
Hays County recorded 294 September closings, 30.5% fewer than a year earlier. At the same time, the median sale price reached $399,900, 10.8% higher year over year. New listings rose 12.4% to 498, active listings rose 4.9% to 1,898, and inventory measured 4.8 months, up 0.4 months from September 2025. Pending sales were 323, down 1.8%.
This is the most important number combination for San Marcos-area homeowners to understand. The median is the middle sale price among properties that closed; it is not a repeat-sales measure tracking the same houses over time. If more higher-priced properties and fewer lower-priced properties close in a month, the median can rise even without comparable appreciation in an individual home. The September data do not identify which explanation dominates. That requires a closer look at price bands, property types and comparable sales.
For a San Marcos seller, I would review active competition and recent closed properties in the same neighborhood, with similar square footage, lot characteristics, age and condition. For a Kyle or Buda buyer, I would also compare new-construction incentives with resale homes, because a builder's financing or closing-cost offer can change the effective economics without appearing in a simple list-price comparison.
These are practical underwriting questions, not predictions about the direction of the entire county.
Austin and Travis County Are Not One Market
Travis County reported 1,031 September sales, down 9.6% year over year, and a $497,400 median price, up 2.6%. It had 6,360 active listings and 5.8 months of inventory. Inside the City of Austin, 777 homes sold, down 12.7%, while the median price reached $570,958, up 4.2%. City inventory was 5.4 months. The difference between city and county medians is one reason to avoid treating 'Austin' as a single pricing category.
Tarrytown, Barton Creek, Westlake, Downtown Austin, Zilker, Barton Hills, South Austin and North Austin each involve different housing stock and buyer motivations. Pflugerville and the northeast corridor add still another set of tradeoffs involving commute patterns, property age, new construction and access to employment. Lakeway, Bee Cave and Rough Hollow should be evaluated separately from close-in urban neighborhoods. Vance J. Elliott Realty serves these broader Central Texas markets, but a credible market update must acknowledge their differences instead of applying one metro median to every property.
What a 7.40% Mortgage Rate Means
Freddie Mac reported that the average 30-year fixed mortgage rate was 7.40% on October 15, unchanged from October 8. The 15-year average was 6.71%. One year earlier, the 30-year survey average was 6.27%. These are national survey averages for qualifying conventional loans, not guaranteed quotes for a particular borrower.
For illustration, principal and interest on a $320,000, 30-year loan would be approximately $2,216 a month at 7.40%, compared with about $1,974 at 6.27% - a difference of roughly $241 monthly. This example excludes property taxes, homeowners insurance, mortgage insurance if applicable, HOA dues and other ownership costs. The payment difference helps explain why a home can feel less affordable even when its asking price is negotiable.
A buyer should request multiple current loan estimates and compare the total cost of financing, not simply a headline rate. A seller should understand that buyers may be comparing monthly payments rather than just prices. In some transactions, a properly structured closing-cost contribution or rate buydown may matter more to a buyer than a small price reduction. Whether that makes sense depends on the financing program, the lender and the negotiated terms.
Rental-Market Data Changes the Investor Conversation
The September Unlock MLS lease report adds another important layer. Across the metro, the median monthly lease price was $2,100, down 2.3% year over year, with 2,242 closed leases, down 10.0%. In Hays County, the median lease price was $1,995, flat year over year, with 185 closed leases. The City of Austin's median lease price was $2,195, down 4.4%. These are MLS-reported lease figures, not a complete census of every apartment or off-market rental.
For an owner deciding whether to renew a lease, renovate or sell, the relevant comparison is not the county median alone. A three-bedroom rental near Texas State, a newer home in Kyle, an Austin condo and a duplex in San Marcos face different renter pools and competing inventory. Asking rent is not the same as achieved rent. Concessions, vacancy days, repairs, insurance, property taxes and management costs belong in the calculation. A property that looks attractive at full occupancy may look very different after a realistic vacancy and maintenance allowance.
Texas State Growth Matters, But Not in the Way Some Headlines Suggest
Texas State University reported 47,513 students for fall 2026, a record preliminary census count. That is a university-wide number spanning San Marcos, Round Rock, online programs and partnerships. It should not be described as 47,513 students physically living or studying in San Marcos. The university reported more than 6,100 fully online students and more than 4,000 served through its Round Rock campus.
For San Marcos property owners, university expansion remains relevant to the long-term conversation about housing, employment and local services. But it does not guarantee stronger rents for a particular apartment building. Owners need to watch bedroom mix, parking, unit condition, amenities, proximity, competing student-housing supply and the actual lease-up pace. VJE's experience in leasing and property management makes this a natural area for deeper local analysis.
Follow the Infrastructure and Retail Investment
The newly opened 114,000-square-foot H-E-B at Interstate 35 and McCarty Lane provides a visible example of continued private investment in San Marcos. The store opened October 7 and includes the city's first True Texas BBQ restaurant, a pharmacy with drive-through service and curbside options. H-E-B's planned separate convenience, fuel and car-wash facilities should not be described as already operating.
Hays County also announced $15.24 million in federal transportation funding for FM 2001 improvements. The funding supports design and portions of construction along a corridor that connects growing communities. Road investment can change access and travel patterns over time, but a public funding award is not the same thing as a completed roadway.
North of San Marcos, Buda has announced an agreement for another H-E-B project at a former landfill site along Interstate 35. In South Austin, the City of Austin is expanding reclaimed-water infrastructure through Travis Heights. These projects illustrate why our Central Texas Growth Watch should cover more than subdivision announcements: water, roads, retail, employment and public investment all help explain the environment around real estate. None of them, by itself, guarantees a rise in nearby property values.
What Buyers Can Do This Week
Buyers should begin with a comfortable monthly payment and then work backward to price. Compare the same property type in multiple neighborhoods, examine days on market and seller concessions, and ask for property-specific tax and insurance estimates. In older areas such as Tarrytown or parts of South Austin, condition and renovation needs can dominate the economics. In newer communities around Kyle, Buda or Pflugerville, builder terms and future competing supply may be especially important. A strong purchase decision should still work if appreciation is slower than expected.
What Sellers Can Do This Week
Sellers should resist two common mistakes: assuming a rising county median proves their own home is worth more, and assuming fewer closed sales mean there are no qualified buyers. The September metro average closing price was 92.7% of original list price, but that statistic is not an instruction to reduce every listing by 7.3%. It combines many different homes and price histories. A proper listing strategy starts with recent comparable sales, current alternatives, property condition, presentation and a realistic plan for the first two weeks on market.
What Investors and Landlords Can Do This Week
Investors should update rent assumptions before making an offer or planning a renovation. Compare achievable rent with taxes, insurance, financing, repairs, capital reserves, vacancy and professional management. Owners considering a sale should compare projected net operating income with what the market may pay for the asset today. In a market where financing costs are elevated, the best decision may be to improve an existing property, hold it, refinance later if appropriate or sell - but the answer depends on the asset, not a slogan.
The Central Texas Takeaway
September's numbers are not a declaration that the market is booming or collapsing. They show a region in which closed sales slowed, financing remained expensive and the median price behaved differently across counties. Hays County's combination of a 30.5% sales decline and a 10.8% median-price increase is a reason to ask better questions, not to draw faster conclusions.
At Vance J. Elliott Realty, our approach is to connect the market data with the property itself. We work across residential sales, commercial real estate, investment property and management throughout San Marcos, Austin and surrounding Central Texas communities. If you are deciding whether to buy, sell, lease, improve or hold a property, start with the actual numbers and the outcome you want to achieve.
Cari Patterson, Broker | Vance J. Elliott Realty
Data note: September 2026 sales and leasing statistics are from Unlock MLS; mortgage survey data are from Freddie Mac October 15. Median-price changes are not same-property appreciation.
Sources
Unlock MLS — September 2026 Central Texas Housing Report
Freddie Mac — Mortgage Rates Hold Steady at 7.40%
Texas State University — Fall 2026 Enrollment
H-E-B — New San Marcos Store Opening
Hays County — FM 2001 Transportation Funding
City of Buda — H-E-B Redevelopment Agreement
City of Austin — Travis Heights Reclaimed Water Project
